Campaign: Behind the scenes

With the introduction of a high-production concept, Ben Sherman's Spring/Summer 2010 collections were once again beautifully capyured in full colour by the celebrated photographer, Nagi Sakai.
Referencing The Original Ben Sherman, the campaign is set against a vast backlit wall of gingham where the bright colours of the season's key pieces resonate throughout the images, while the touches brought to the collection by Vogue's Anya Ziourova, makes for another iconic campaign.